Deans of Design
Monday, October 9th, 2006Design is hot! The subject has been in numerous publications in the last month. Even US News and World Report has led with stories on design. In the Oct 2 issue they reported on IDEO's influence on new product developement and general design influences, The Deans of Design.
Design is important to all of us doing projects. Tom Kelley, principal of IDEO, claims, "We approach (design) from the point of view that the answer is out there, hidden in plain sight, so let's go observe human behavior and see where the opportunities are." Given that projects are usually one-off creations, design continues throughout the project. We need to get comfortable — anticipating design changes — with the process.
Participating in prototyping can make a big difference in the success of the project. Sometimes I see teams acting like they are at effect of design. They even say, "These guys still don't know what they want us to build." That's not good for anyone, particularly the client. When the project performers participate in design activities the overall project has less rework, delay, and lower cost.
This collaborative effort requires a rather enlightened design team. Designing with those people who will build the item takes a different set of skills. Those skills and practices are exactly what is needed to create products and projects that stand out.
Stay tuned. I'll write more on design in the coming weeks.
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