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Every now and then along comes a surprise, something you wouldn't say, but now that someone has said it, makes all the sense in the world. The Think Big Manifesto is one of those surprises. It's a small book. Quick read. While it's a timely message for today's economic and political circumstances, there's a timelessness, too. Michael Port invites us, challenges us, engages us to join with him to think big in one provocative idea after another.
I see an authenticity in the writing that is refreshing. From the very beginning of the manifesto Michael confronts his own small thinking; he continues with that throughout the text. His boldest move against his small thinking may be his numbering of the principles in the big thinking code: 0,1,1,2,3,5,8,13,21,34, a Fibonacci sequence. Why would he do that? It's weird. Bold, but weird. (There's my small thinking.) Items 1 and 1 remind me of "my brother Darryl and my other brother Darryl." How will we remember the principles? But Michael pulls it off.
I'm told that good reading doesn't involve subvocalization…sounding out the words as you read. But I challenge you to avoid it. Reading the manifesto is like being in a conversation with Michael. So don't resist, prepare yourself to be called to action, to leave behind your resignation…to join the revolution.
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? Guy Kawasaki wrote, "Less is the new more." Easy to learn: symmetry, seduction, subtraction, and sustainability. Very valuable to do. Step 1: Read Matt's book!! just 140 keystrokes.
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