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My son Garrison is reading the book Lean Solutions, by James Womack and Dan Jones for his class in operations management. We were just speaking about examples of company practices that are unfriendly-to-consumers when the Industry Week newsletter arrived with a story about Amazon.
Many products that could be easy-to-shoplift are packaged in oversized hard plastic cases…blister packs. These packs are very hard to open requiring the use of a knife or scissors. Amazon doesn't have to worry about shoplifting…no need for unfriendly packaging. They are working with suppliers to provide frustration-free packaging. It's a lean and green solution right out of the book. Have a read: Amazon Just Reformatted Your Packaging
? Guy Kawasaki wrote, "Less is the new more." Easy to learn: symmetry, seduction, subtraction, and sustainability. Very valuable to do. Step 1: Read Matt's book!! just 140 keystrokes.
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