AIA “Hot Topic”: Target Value Design
Sunday, January 13th, 2008Back in the fall 2007, the AIA Practice Management Digest asked Greg Howell, Executive Director of the Lean Construction Institute, to convene a panel of design and construction lean thinkers to write on lean design (for construction). I was one of the invited essayists. I wrote a paper with Greg and John Barberio. Our topic was Target-Value Design.
We proposed that Target-Value Design (TVD) turns the current design practice upside-down.
- Rather than estimate based on a detailed design, design based on a detailed estimate.
- Rather than evaluate the constructibility of a design, design for what is constructible.
- Rather than design alone and then come together for group reviews and decisions, work together to define the issues and produce decisions then design to those decisions.
- Rather than narrow choices to proceed with design, carry solution sets far into the design process.
- Rather than work alone in separate rooms, work in pairs or a larger group face-to-face.
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