Business 2.0 Is Dead…Long Live Fast Company!
October 4th, 2007 by HalI've been a long-time reader of Business 2.0. Good writing, timely articles, and clever presentation made this magazine great. Unfortunately, my view has been in the minority. Circulation has fallen steadily along with ad pages. A magazine can't keep publishing with that trend even when it is owned by Time, Inc.
Long live Fast Company!
I renewed my subscription mid-September and they processed my credit card. Two days later I read in the Wall Street Journal that Time would no longer publish B2.0. I feel swindled. Time is extending my Fortune subscription for one issue for each two remaining B2.0 issues. That doesn't make me happy, particularly since they took my money only a few weeks ago. One-for-one would be a fairer deal.
I just received the last issue, November 2007. Unfortunately, it doesn't live up to the previous standard. Time says that they haven't decided what to do with the brand or the website. Frankly, it doesn't matter to me. They lost interest in B2.0 in 2006 as demonstrated by folding the website into the CNN/Money website. It's a site meant for the masses, not for those of us looking for something different.
I wish the writers and staff well. They can be proud of what they did. Long live Fast Company!
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