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If you haven't read From 0 to 60 to World Domination, then do so quickly. It's a New York Times Magazine article; they could pull it off the general readership at any moment. Better yet, make yourself a copy. Even the Toyota critics will have to admit that the NY Times did a great job with this article. They answer the question, "How do they do it?" The article gets in full swing with this characterization:
"By any measure, Toyota’s performance last year, in a tepid market for car sales, was so striking, so outsize, that there seem to be few analogs, at least in the manufacturing world. A baseball team that wins 150 out of 162 games? Maybe."
"Toyota views the Tundra not only as another big truck but also as the culmination of a half-century of experimentation, failure, resurgence and domination."
What does this have to do with projects? While it might be early to call the Tundra a success, the process that delivered the Tundra is the same one that brought us the new Camry, Avalon, Corolla, and the complete Lexus line. Product development occurs as a project. And Toyota is one of the best. They are fast. They eventually get it right. They do it with strong methodology. It doesn't limit them. It guides their actions. Our projects need the same.
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