Comments on: Project Theory Gravitates towards the Language Action Perspective http://www.reformingprojectmanagement.com/2006/08/08/648/ The magazine for the project age Fri, 15 Apr 2011 17:20:14 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Roger http://www.reformingprojectmanagement.com/2006/08/08/648/comment-page-1/#comment-20778 Roger Thu, 04 Sep 2008 21:13:34 +0000 http://www.reformingprojectmanagement.com/2006/08/08/648/#comment-20778 "Should project management be based on theories of economics or production?" for Building Research and Information. "Greg Howell and I concluded that project management (in general) shouldn't be based on either." We use PM for large marketing projects and have a unique perspective. Our focus is engaging the client and producing great creative that is sensitive to the strategic needs of our clients. We have had success with PM tools built for our sector that enables us to use the Voice of the Customer. I think that is what you are getting at here. For reference see http://www.vertabase.com. “Should project management be based on theories of economics or production?” for Building Research and Information. “Greg Howell and I concluded that project management (in general) shouldn’t be based on either.”

We use PM for large marketing projects and have a unique perspective. Our focus is engaging the client and producing great creative that is sensitive to the strategic needs of our clients. We have had success with PM tools built for our sector that enables us to use the Voice of the Customer. I think that is what you are getting at here. For reference see http://www.vertabase.com.

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