Business PLUS Design

October 15th, 2005 by Hal

Design for design sake? Not according to BW Best Product Designs of 2005 nor bplusd. Jess McMullin writes,

"Value-centered design recognizes that the point of our work is to generate value. And not just bottom line cost savings, or top line sales through new products. True value comes at the intersection of business goals and human needs."

McMullin's weblog explores how design addresses human needs while satisfying business objectives. He has a refreshing perspective. Also, check out the design websites in his blogroll.

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