From Purple to Free Prize to PMI
April 25th, 2004 by Hal
Seth Godin is at it again. This time there's something for us to learn about projects. His last book Purple Cow was the number one selling marketing book of 2003. I got my hands on a prepublication copy of Free Prize Inside. Seth has selected my weblog to include in a 500 page ebook that will be published concurrently with Free Prize Inside. He also selected fellow bloggers Johanna Rothman and Clarke Ching. The ebook is titled Bull Market 2004: Companies that Can Help You Make Things Happen (I'll provide copies to readers of this weblog.) He did something similar with Purple Cow by concurrently publishing 99 Cows. (See my postings from my visit with Seth last year.)
So what does a book on marketing have to do with projects? Marketing is all about projects. Every campaign, product launch, introduction to new market, etc. involves going from idea to implementation. Seth devotes the middle third of the book to selling your idea and building a team around you. You need to read the book for his advice on leverage alone. (Levers only work with a fulcrum.)
Here's the condensed version of Free Prize Inside. Still not sure that Seth knows anything about projects? Then check out this PMI announcement. Seth is the featured speaker at the up-coming Project Management Confab in Bloomington, IL.
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April 25th, 2004 at 8:18 pm
By the way, the book arrived in a cereal box. That’s right…a free prize inside, along with a spoof on the WSJ. Get your order in. :+:
April 25th, 2004 at 10:18 pm
Godin was also the keynote speaker at PMI’s 30th anniversary International Conference in Philadelphia a few years ago.