Comments on: [grid::brand] Tango with Ted for a Song http://www.reformingprojectmanagement.com/2003/12/01/293/ The magazine for the project age Fri, 16 May 2008 03:00:16 +0000 http://wordpress.org/?v=2.0.5 by: EyeNo http://www.reformingprojectmanagement.com/2003/12/01/293/#comment-110 Wed, 31 Dec 1969 16:00:00 +0000 http://www.reformingprojectmanagement.com/2003/12/01/293/#comment-110 Tango is now no longer an airline (or a branded subset), it now just means a cheap fare class. Tango is now no longer an airline (or a branded subset), it now just means a cheap fare class.

]]> by: Hal http://www.reformingprojectmanagement.com/2003/12/01/293/#comment-111 Wed, 31 Dec 1969 16:00:00 +0000 http://www.reformingprojectmanagement.com/2003/12/01/293/#comment-111 I'm betting on Song. When their own staff is enthusiastic about what they are doing, then the customers will be too. That's one of the big things Southwest has going for them. Air Canada might pull it off. I haven't given up on them. Their consolidation of four regional carriers (Air BC, etc) into 'Jazz' produced a consistent image, but not a distinctive offer. Song just might be the encouragement they need. The one thing that hurts them is the lack of competition. Song has plenty of competition. Who y'a gonna fly from Saskatoon to Lethbridge? There's only Jazz (if they actually fly that route). Air Canada will have to create an imperative for Jazz to be anything more than a division. Tango looks to be in the same condition. But wouldn't you love the oppt'y to help them do those projects? I would. I’m betting on Song. When their own staff is enthusiastic about what they are doing, then the customers will be too. That’s one of the big things Southwest has going for them.

Air Canada might pull it off. I haven’t given up on them. Their consolidation of four regional carriers (Air BC, etc) into ‘Jazz’ produced a consistent image, but not a distinctive offer. Song just might be the encouragement they need. The one thing that hurts them is the lack of competition. Song has plenty of competition. Who y’a gonna fly from Saskatoon to Lethbridge? There’s only Jazz (if they actually fly that route). Air Canada will have to create an imperative for Jazz to be anything more than a division. Tango looks to be in the same condition.

But wouldn’t you love the oppt’y to help them do those projects? I would.

]]> by: Hal http://www.reformingprojectmanagement.com/2003/12/01/293/#comment-112 Wed, 31 Dec 1969 16:00:00 +0000 http://www.reformingprojectmanagement.com/2003/12/01/293/#comment-112 David makes a good point. We can see that Delta is taking a market-looking-in approach for creating Song. The others appear to be adding on to what they have already. A new airline is far more than a fresh coat of paint and catchy name. Doesn't look like either Air Canada or United get it. David makes a good point. We can see that Delta is taking a market-looking-in approach for creating Song. The others appear to be adding on to what they have already. A new airline is far more than a fresh coat of paint and catchy name. Doesn’t look like either Air Canada or United get it.

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