Day with Seth Godin

June 24th, 2003 by Hal

Today I drove 475 miles round trip to New York to spend the day with Seth Godin. It was worth every minute of the drive. Seth is a prolific writer about marketing. He spoke of permission marketing, unleashing an idea virus, and being remark-able. Of the about 40 people attending his workshop a number of them were leaders in their fields.

So, what did I learn? I now have a whole new perspective on what I'm doing by blogging. Seth says in the post TV-industrial complex permission marketing, rather than interruption marketing, will prevail. However to do that you must turn strangers into friends before you can turn them into customers. While this weblog is not a marketing arm, I am developing 'friendships' among the readers. Over 80 customers are readers. Geez, and I thought I was just learning with the rest of you!

Seth charges $800 to attend the Purple Cow Workshop. However, for every 25 Purple Cow books you purchase you get a seat in the workshop. That's a savings of over $450! Remarkable! Get a dose of Seth by reading his recent ebook 99 Cows. It's normally $10 on Amazon. He's allowing me to distribute it to my readers for free!

99 (Purple) Cows

Big Moo in Amazon Top 100 Books Sales

Everyone’s an Expert

What Does Sheepwalking Lead to?

Classic

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3 Responses to “Day with Seth Godin”

Dr. Rae Says:
September 2nd, 2003 at 5:57 pm
Hello Hal - when we tested the URL we left in our previous message and we hit a snafu…

Oops. That page isn’t here. (404 Error)

Please help us correct this error.

We have now added the http:// prefix to www.YourStressMatters.com/journal.htm
and will see if this works.

If it does we are OK and if not, please advise.
Dr. Rae for The Baum Group Says:
September 2nd, 2003 at 5:59 pm
Hal - we are good to go…

Regards, you have a great thing going here.
Dr. Rae for The Baum Group Says:
September 2nd, 2003 at 6:06 pm
It appears that the pre-scripted form loses the http;//

We will watch this so that the URL we post comes up.

Phew, I am glad this has been resolved (talk about project management)

BTW, while I am here I did not notice where I request to be notifed by eMail when you respond to any of these many messages.

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