Managing For A Higher Purpose
May 23rd, 2003 by Hal
I found a short article today that supports the point I made in my Project e-Tip this week Keep the Project Mission Alive. John Brandt writing Brandt On Leadership — Managing For A Higher Purpose in Industry Week claims leaders are more successful when they manage according to purpose rather than time or tasks.
(M)ost of us manage ourselves not according to our talents and purpose, but according to time and tasks.
(L)eaders who imbue organizations with a mission beyond merely making money — something that can capture the imagination and hearts of customers, employees and partners alike — are consistently more profitable than those who don't.
Clarify the mission for everyone on your team. Do it today. And, do it again and again.
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