Business 2.0 - The 101 Dumbest Moments in Business

October 5th, 2002 by Hal

Business 2.0 - Magazine Article - The 101 Dumbest Moments in Business

#15. Two years after announcing its plan to build a state-of-the-art $400 million supply chain, Nike (NKE) cuts its earnings outlook for the current quarter by more than $50 million, citing problems caused by supply-chain software supplied by i2 (ITWO). Nike CEO Philip Knight tells analysts, "I guess my immediate reaction is 'This is what we get for $400 million?'" i2 counters that the problem was Nike's implementation of its system; meanwhile, i2 shareholders sue the company for failing to promptly disclose its Nike troubles.

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